RCN Safe Staffing campaign branding

Campaign branding for the RCN

The Royal College of Nursing represents over 400,000 of the UK's nursing and healthcare workers

Since the start of the global pandemic, the need for adequate healthcare staffing levels has become ever more critical. This campaign sets out to build support, from both healthcare workers and the wider public, for national legislation to ensure safe and effective care can be provided – though safe staffing levels.

RCN Safe Staffing campaign branding
RCN Safe Staffing campaign branding

The symbol is a combination of the ‘person’ icon, to represent the workforce, and a ‘tick’ to infer the desired positive outcome of this national campaign. Working vertically or horizontally, as a standalone symbol or with the text, it can be used flexibly over a range of campaign materials from badges to billboards.

RCN Safe Staffing campaign branding
RCN Safe Staffing campaign branding
RCN Safe Staffing campaign branding
RCN Safe Staffing campaign branding