“Brands are built on trust, but in a post-truth world they’re faced with a serious challenge: so much of modern life is defined by mistrust. If a brand isn’t seen as trustworthy, then when choice is available it will be rejected in favour of one that is.”
Recently published by our friends at Brighton’s Brand Positive, this book sets out how businesses can address the brand credibility gap in a post-truth world. In the video below Sean give a brief introduction.
Shortlisted for the Business Book of the Year, it is available to buy here.