Pre-empting the indoor opening of pubs next week, a lovely piece of work, further cementing it’s black and white shape as a distinctive brand asset that can be played around with, safe in the knowledge it has become instantly recognisable. Created by Abbott Mead Vickers BBDO, the campaign will invite Guinness lovers to submit their own images under the hashtag #LooksLikeGuinness and is backed by a multi-million pound pledge to support the hospitality business. The video shows a variety of scenes with black and white items, set the the soundtrack of 'Always on my mind'.
