With over 250,000 members, the Public and Commercial Services Union represent staff from a range of public bodies and most of the UK Government departments. We were tasked with restructuring and revitalising an old website, bringing a much fresher and human feel, with streamlined content.
As part of the project we suggested updating the rather tired-looking branding. We removed the oval holding device but kept a hint of the shape around the bottom of the ‘p’ to both provide a link to the past, and bring an individual adaption to the updated typography.
