Logo design for The Waiter’s Friend

We worked with The Waiter’s Friend to update their branding and logo as the company moves into its third decade. Originally brought in on a web design brief, we helped this family business to move beyond sentiment and to develop an updated logo as part of a company-wide refresh of materials. The chosen design uses the outline of two champagne flutes to create a simple W logo that can be used across a wide range of communications.