Branding for Issette golfwear
Branding for for issette golf, an online retailer of golfwear for women – a partnership with Gene Commerce. A subtle ‘slice’ through all elements provides an upward trajectory, and having chosen a very feminine name*, it was important to balance this with branding and imagery that conveys a sense of power, dynamism and sporting achievement – a visual language that has historically been the preserve of male golfers. We also designed visuals for Gene’s ecommerce web design.
(*The name issette came from Issette Pearson, a pioneer of women’s golf, and founding member of the Ladies Golf Union in 1893.)