Branding for Middle East Electricity

Held in Dubai annually, Middle East Electricity is one of the world’s largest power events, attracting almost 20,000 visitors over three days, from 120 countries. The logo derives from an abstraction of the universal symbol for ‘power’ on circuit diagrams, and makes a pleasing use of the letterforms’ common elements. The branding aims to build on the event’s professionalism, scope and history by introducing more contemporary visuals – ensuring it is the key diary date for professionals throughout the power, lighting, renewable and nuclear energy sectors.