Branding for Mackenzie Thorpe
“Mackenzie is credited with changing the face of art publishing in the UK and he has created one of the most recognisable and acclaimed oeuvres in contemporary art. His considerable following includes the author JK Rowling and HM Queen Elizabeth II and his original paintings, published works and sculpture are held in private and corporate collections across the globe.” Our branding project leads with one ‘corner of a picture frame’ pointing North East. A reference to Mackenzie’s Teeside upbringing and his continued involvement with their gallery in Yorkshire. Strong, bold typography and muted colours reflect the industrial shipbuilding background of his post-war upbringing.