Branding for Gene Commerce

Gene are a leading ecommerce and software company in Brighton. In this constantly evolving marketplace, Gene’s growth stems from their ability to embrace innovation, following Darwin’s theory that success comes for those most responsive to change. The branding picks up on this story by utilising a grid of hexagons – derived from chemical structure DNA diagrams – to create a simple but unique ‘G’. Following the branding project we developed kep page designs for Gene’s website design.