The BBC2 idents over the years have always brought a fun, slightly irreverent, interlude to programmes. They have gradually become less literal, and and at the same time have created their own historical narrative (2’s getting their own back on the paint tin). As our brand awareness has grown over the years, so the new branding has harnessed that recognition factor, and simplified it to the extent that we are now comfortable to just get the curve of the 2.
